Microprocessor manufacturer Advanced Micro Devices (NYSE:) is poised for a product expansion. The company held a financial analyst meeting last week and to include integrated technologies utilizing third-party intellectual property. ¶¶Òõ×îаæ stopped just short of naming ARM Holdings (NASDAQ:), a specialist in semiconductor intellectual-property, as the main third party, but the announcement naturally bolstered rumors that that was the case.
Integration of ARM’s technology is seen as a necessary step for ¶¶Òõ×îаæ, which is beginning to climb out of a 2011 slump, and the collaboration may allow ¶¶Òõ×îаæ to move out from behind Intel’s formidable shadow.
The software programs on a computer are operated through a hardware component called the central processing unit (CPU). The CPU exists on an integrated circuit called the microprocessor. Computer manufacturers such as Dell (NASDAQ:) and Apple (NASDAQ:
) rely on outside companies to create the microprocessors used in their computers. Modern desktop PCs and laptops most often feature a microprocessor architecture known as x86. This architecture requires quite a bit of power to function, which is fine in a PC but makes for a bad match when it comes to mobile devices. ¶¶Òõ×îаæ and Intel have traditionally made x86 their focus.
ARM produces an eponymous lower-powered microprocessor alternative that has allowed manufacturers such as Qualcomm (NASDAQ:), an ARM licensee, a chance to leap ahead in the mobile market. ¶¶Òõ×îаæ would attempt to bridge the divide between chip requirements for PCs and mobile devices while remaining adaptable to device trends. It’s a strategy already embraced by Microsoft (NASDAQ:). The forthcoming Windows 8 operating system, which is designed to run on PCs and mobile devices, blends x86 architecture and ARM products for integrated performance. A from a former Apple intern reveals that Apple also recently experimented with ARM in recent years.
While Intel has traditionally dominated ¶¶Òõ×îаæ in the microprocessor arena, competition between the two may become more balanced if ARM becomes an ¶¶Òõ×îаæ collaborator. Consumer demand, meanwhile, is nearing an even split between PCs and mobile, requiring chip companies to not forsake either market if they want to achieve maximum revenue.
¶¶Òõ×îаæ is currently well poised for transition. A bumpy 2011 began to level off with the appointment of a new CEO, Rory Read, formerly of Lenovo. Notebook processor shipments alone increased 48% between the first and fourth quarter of the year. The rebound motivated to upgrade ¶¶Òõ×îаæ’s rating from hold to buy on Tuesday, affixing a $10 price target that exceeds the stock’s 52-week high of $9.58. Shares were up 3% by the close, to $7.13. Analysts estimate that ¶¶Òõ×îаæ chip production will increase 50% this year. A large portion of that increase could end up being credited to third-party integration as the company expands in the mobile market.